Adamari López is back in the spotlight, this time as the face of DIRECTV’s new national campaign promoting its MiEspañol® plan. The renowned Puerto Rican actress and host affirms her position as one of the most authentic ambassadors of Spanish-language entertainment in the United States.
With this campaign, DIRECTV is expanding its message beyond live sports to highlight everything MiEspañol® has to offer. The plan includes more than 60 Spanish-language entertainment, news, and sports channels, plus ad-supported ViX Premium at no additional cost. The plan requires no annual contract or satellite installation and allows customers to enjoy content from anywhere through the DIRECTV app.
The Perfect Ambassador
Adamari López’s participation reflects the long-standing connection she has maintained with Hispanic audiences. Her career began when she was just six years old in the Puerto Rican telenovela Cristina Bazán. Over the years, she appeared in well-known productions such as Sin ti, Camila, Amigas y rivales, Gata salvaje, and Mujer de madera.
In addition to her acting career, Adamari has established herself as one of the most recognized and beloved hosts on Spanish-language television. She is currently part of the hosting team on Univision’s Desiguales and hosts the game show ¿Quién caerá?, becoming the first woman to host a Spanish-language game show in the United States.
Her authenticity and ability to communicate in both Spanish and English have allowed her to connect with different generations of viewers across the United States and Latin America. She also reaches a digital community of more than nine million Instagram followers, where she shares moments from her life, professional projects, and wellness and lifestyle content.
Two Plans for Every Lifestyle
In addition to MiEspañol, DIRECTV offers the ÓPTIMO MÁS plan for households that prefer a combination of Spanish- and English-language programming.
MiEspañol includes more than 60 Spanish-language channels and access to international soccer, with coverage of 21 leagues from 16 countries. ÓPTIMO MÁS combines that Spanish-language content with an additional selection of popular English-language channels.
With Adamari as its ambassador, the new campaign aims to show Hispanic audiences that they can access news, sports, and entertainment in their language with greater flexibility and without relying on a satellite installation.
Outside of television, Adamari also continues to expand her entrepreneurial work through AxA by Adamari López, a jewelry brand inspired by her daughter, Alaïa.
